There are various tools available in the market to streamline your email marketing operations, but if you are looking for an affordable solution, Mailerlite can be your one-stop destination. Mailerlite is a popular and easy-to-use email marketing software that lets you market your products, generate leads and sales, establish firm relationships, and automate various campaigns. It enables you to create emails, newsletters, landing pages, pop-ups, and forms and automate the workflow.

Pros of Mailerlite: –

There are several benefits that users are getting, let’s discuss some of them. The platform has a very user-friendly interface. With the help of the drag-and-drop feature, you can build emails, landing pages, and websites very effectively, so it does not require you to have a specific skillset to work with the platform. So, it makes all design processes easy, smoother, and faster. The 24/7 customer support is available via chat or email to solve your issue or any query. Additionally, the platform offers a great number of resources such as blogs, video tutorials, knowledge base, case studies, live sessions, and more to help you. With the help of the platform, you can smoothly create and customize landing pages and websites that are responsive and mobile-friendly.

You do not need to have separate tools for creating these ones, to build better lead generation funnels you can you can add various add-ons such as customized forms, countdowns, and other mandate marketing tools. If you have a tight hands for budget and looking for a solution that is effective in both cost and productivity, then Mailerlite can be a great tool for you. Even, its free plan offered you worthy features to give a try to the platform. So it can be easily accessible to small and startup businesses. With the growth in requirements, you can shift towards the paid plans. Additionally, it provides detailed reports for the activities, so you can easily get an overview of the various metrics can easily track the success of the campaigns, and get insights to optimize the campaigns. It also offers tracking for direct measurement of the effectiveness of the campaigns.

Services offered by Mailerlite: –

So if we talk about the services offered by the platform, then, the first one is Email campaigns for marketing via emails, so you can market your products or services through various emails and you grow the audience. To create these campaigns it offers a drag-and-drop editor and various customizable templates so, that you can easily from those how and what look you want to give. For better engagement, it enables you to personalize, segment, and schedule the campaigns. The second one is to bring more effectiveness to your campaigns which is email automation. Only, creating perfect emails is not mandatory to get successful conversions, timely sending to a targeted audience is also essential. So it offers automation, to target the audience to actions provided by them like purchases or form sign-ups. You can set various steps to trigger specific workflow. In driving a good conversion rate the website and landing pages are also crucial components, as the user must land on the right page or website, which gives appropriate information and click to action.

If this is accurate, the effectiveness of the campaign hampers, so the platform offers landing pages and website builders so that you can easily create responsive designs without the need for coding. It is great for lead collection and promotion of products or events. For effective data management, it lets you to create pop-ups, embedded forms, or various professional banners, it also helps you maintain the email subscribers database and lets them send special or personalized offers. You can easily integrate these popups or forms into your websites or landing pages. It also allows you to integrate with various e-commerce platforms like Shopify to track sales and performance and automate follow-up emails after the desired action is done. So these integrations help you to boost sales.

Pricing Plans offered by Mailerlite: –

If we talk about pricing plans offered by Mailerlite. Then, there is a free plan and another one is paid. The paid model has 3 plans. Paid plans can be billed annually or monthly.  Let’s discuss them one by one. Firstly, the free plan, is suitable for up to 1000 subscribers. Its features include a drag-and-drop editor, email automation builder, websites, 10 landing pages, comparative reporting, and signup forms & pop-ups, and this plan comes with 12000 emails monthly, 1 user account, and 24/7 email support. The paid model has three plans. The first option is the Growing Business plan which is for up to 500 subscribers and comes with unlimited monthly, 3 user accounts, and 24/7 customer support. It includes all features of the free plan, plus sell digital products, unlimited templates, dynamic emails, auto resend campaigns, unlimited websites and blogs, and much more.

The second option you have is the Advanced plan which is also for up to 500 subscribers, comes with unlimited monthly emails and users, and 24/7 customer support. In addition to the features of a growing business plan, it offers various other features such as Facebook integration, a custom HTML editor, promotion pop-ups, a preference center, an AI assistant, smart sending, partner discounts, and much more. The third one is the Enterprise plan, which is best for businesses with 100k+ subscribers. It offers unlimited monthly emails and users, 24/7 customer live chat & email support, dedicated IPs, account audit and performance insights, a dedicated success manager, onboarding consultation & training, and much more.

Final Thoughts

So, while concluding up today’s discussion, we can say that Mailerlite can be your-stop destination to fulfill the various requirements of generating sales via email marketing. As it lets you to create whole whole marketing funnel step-by-step to drive conversions successfully.