AppSumo was founded in 2010 by Noah Kagan, an online entrepreneur with the idea of selling digital tools such as SaaS, but today it sells various products along with digital tools such as courses, templates, and creative resources with lifetime access. They primarily focus on small and medium-sized businesses, entrepreneurs, and startups so that they can make digital products available to them at discounted prices to increase their productivity, efficiency, and performance. It is a valuable resource for those entrepreneurs or small businesses who want to use top-notch quality tools and services at affordable prices, therefore AppSumo is a cost-effective solution for them. It joins hands with various software developers and service providers to provide prominent and exclusive lifetime deals and discounts on various products such as marketing tools, productivity apps, website plugins, design resources, and more. You can check the deals and purchase the products as per your needs which can enhance your business operations or your projects.
Their products are widely categorized into 4 categories: –
- Software: – To increase productivity, marketing, sales, and development, under this category, you will find various tools such as content marketing tools – for creating and managing content, web builder software – you can easily design and develop websites, lead generation tools- these tools will help you to capture and manage the leads, security software or plugins – be secured from cyber threats, and SEO tools- make your website fully optimized with these tools.
- Course and learning: – You can easily develop new skills and acquire knowledge through their educational resources such as online courses – you can choose from a wide variety of marketing software development and eBooks – eBooks will let you get in-depth information and strategies for business growth, Training Programs- these programs are designed to provide practical skills and actionable insights.
- Templates: – To make your work easy, Appsumo provides various ready-made templates, under various sections such as marketing campaigns- pre-designed for creating effective marketing strategies, websites- ready-made templates to make your website more appealing, business plans- well-structured plans to pitch business ideas.
- Creative Resources: – Enrich your work with creative aspects. You can easily find the stock of visually appealing audio, video, icons, fonts, and photos so that you can edit them and put them into work as per your requirements.
Let’s peep into some benefits of AppSumo, if you purchase any digital asset from them: –
- Lifetime deals: – You do not need to pay again and again for the same services, it offers lifetime deals, so in short you can purchase software at a one-time cost, securing access for life.
- Diverse offerings: – You can explore the wide array of products, from video editing to software services project management systems, or social media tools, which are available at affordable rates even some of them are available for free as well.
- Significant discounts: – It offers high discounts on various digital products, so that it must not impact your pocket, also you can save more easily on essential tools for your business.
- Money back guarantee: – It offers a 60-day money-back guarantee, so you must have confidence about the purchased product, that yes it will prove to be beneficial for your business.