In the digital era, a robust digital presence leads to more engagement and more conversion, it also shoots up the reliability and reputation in the market. But for this, you must have a robust digital presence on various social media handles, so you must have pages or profiles on various platforms, and they should remain active. However, managing those social media pages is not as simple as it looks. As you have to find content, that must be engaging, informative, and appealing and should align with your business goals. So, there are various platforms available in the market. Today we are discussing a platform called, Iconosquare which is a robust, and leading analytics and management platform used by social media marketers for social media profile management. It supports various platforms like Instagram, X, Linkedin, Meta, and many others.
Features of Iconosquare: –
It comes with a bag full of features, and because of its features, it has become a choice for various users. To analyze the performance, it provides various metrics, so that you can track the performance of your campaigns, and redesign your marketing strategies. It provides engagement insights, engagement with the content posted, get regular updates about your community, its growth, and various other factors like demographic insights which include age, gender, and location. Easily exportable files in any format, it also gives a comprehensive dashboard of all your social media accounts to measure and visualize the performance. One of the great features of the platform is the Reporting tool, it comes with several benefits. You can generate, personalize, and automate these reports for all social media platforms, under one single roof, a single dashboard. With this tool, you can get more insights, can review and change your strategies, and also can drive more from your campaigns. This tool provides various benefits such as performance reports which let you understand the demographics of your targeted audience, content performance, engagement, and other metrics. It also provides ready-made generic reports or personalized reposts, to fulfill your requirements. You can edit every column of the drag-and-drop interface, you can choose any time frame and can compare various periods easily. Besides you can automate the reports and you are not required to spend a long time in data extraction, you can export the report presentation format, and there are various benefits available. The next is scheduling the post, with this tool you can generate, plan, and schedule on all social media platforms with one dashboard, with this platform you can easily streamline your all publishing and maximize engagement while saving time. This tool provides you with the best time when your post should go live, you can upload the media from your computer, Google Drive, and Dropbox, edit the uploaded media as per your needs, can share the link for approval from your colleagues after making the draft. Beyond all these, it also offers other tools like collaboration, conversation, and listening.
Pricing offered by Iconosquare: –
Now let’s know about the pricing plans offered by the platform. Iconosquare offers 3 plans with a 14-day free trial. These plans can be billed annually or monthly. The pricing of plans varies depending on the number of social media profiles. The plans are Single, Teams, and custom. The Single plan is available for up to 10 social media profiles. Let’s discuss all three one by one. The single plan lets you to retain data for 12 months, and it also gives access to email and live chat support, this plan is available for 1 user only. The next plan is the Teams plan, which is available for up to 10 users. It lets you to retain data for 24 months, from 10 social media profiles, and benefits from tailored onboarding and training. The custom plan is available if you have to manage more than 50 profiles, with this plan unlimited users can get access, with unlimited data retention, and benefit from tailored onboarding & training. All plans include various features such as industry-leading analytics, paid vs organic results, automated & custom reporting, post scheduling, interactive feed prereview, content approval workflow, cross-posting, AI copy assistant, conversation management, and competitive tracking.
Bottom Line
In a nutshell, if we wind up all discussion, then there is nothing wrong in saying that Iconosquare is a platform, which can fulfill all your requirements related to social media. It offers analytics, scheduling, and social media management features for all your platforms under one dashboard, which also makes it a versatile tool for you. Its pocket-friendly pricing options add the cherry on the cake. If you are looking for an analytical tool to manage your social media platform, then it can be a great tool for your business, without any second thought you can surely give it a try.