While managing social media platforms, you need a platform that gives you a plethora of tools and features to simplify the social media management process. Today we are going to compare two social media management tools Circleboom and Hootsuite. Firstly let’s understand what these two platforms are and then we will see the difference.
What is Circleboom and Hootsuite?
Circleboom is a social media management platform to optimizes various social media accounts. It allows you to plan, design, create, and schedule posts for various platform accounts, so it streamlines social media activities. It provides efficient management of various platforms through a unified dashboard so that you can maintain a good social media presence across all the social media platforms by offering tools to simplify the process of content management and audience engagement.
Hootsuite is renowned for giving social media management solutions to various businesses by giving support to various social media platforms such as Instagram, Twitter, Facebook and LinkedIn, Pinterest, and more, therefore you can manage various social media handles to a single collaborated interface, so you can manage organic and paid content easily and keep track of various activities. It also provides real-time insights, and analytics to make strong strategies to optimize paid advertising performance. It also provides expert certifications, and training to boost the results of your efforts.
Circleboom Vs Hootsuite
So while comparing both the platforms, Social Media Management – both platforms provide support to a wide range of platforms like Twitter, Facebook, LinkedIn, and Pinterest, and both platforms provide robust tools to manage the accounts. If we talk about content scheduling then, Circleboom allows you to schedule the post on various social media platforms in bulk, so you can plan and schedule content in advance, while the latter platform offers manual and automatic scheduling options, automatic options optimize post time based on engagement data. With the help of Circleboom, you can find relevant and trending content easily to maintain an active and engaging social media presence while the letter platform provides a library where you can store and manage the media assets to streamline the content creation process.
Analytics and reporting: – Circleboom provides a basic analytics report consisting of followers’ growth, engagement rate, and demographics while Hootsuite provides a complete report including post-performance, engagement rates, demographics, and more. Additionally, it provides custom reports and has advanced tracking features for the ROI of campaigns. Circleboom has basic report competencies with export options. Content Creation Tools – Circleboom has an in-built editor and tools with templates and design elements to create and share posts, GIFs, and Videos. It also has various features to discover trending content. While Hootsuite provides a consolidated library to manage digital assets, it also provides tools for creating and optimizing images and videos and integrated tools to discover content. Team Collaboration: – Circleboom allows basic sharing and collaboration between users and offers some features to manage workflow and team tasks, on the other hand, Hootsuite provides ample team management features like task assignment and performance tracking and strong approval workflows so the content must be checked and approved before publishing.
Bottom Line
So both platforms are giving great competition to each other in the market, so choosing between two depends upon the needs and priorities of your business. If you are looking for robust design tools and audience management competence then Circleboom is a great choice as it excels in content discovery, audience management, and design tools while if you are looking for analytics, robust platform support, and collaboration capabilities then Hootsuite is better for you as it excels in offering platform support, advanced analytics, and strong team collaboration features, so choose the platform wisely after giving careful consideration to both the platforms.