Ontraport is software that lets you streamline, optimize, and scale the marketing and sales efforts. It enables you to manage and automate the whole buying cycle and lets you improve the conversion rate by focusing more on potential clients and the effectiveness of campaigns. The platform is a complete suite of various features such as CRM, automation, payments, sales pipeline, tracking metrics email, SMS, landing pages, forms, and others.
Products offered by Ontraport: –
It offers various products to streamline your marketing and sales efforts such as CRM and sales automation which helps you to automate and manage sales processes. You can easily organize the data, can track various metrics such as interactions, and can manage sales effectively. Additionally, you can automate various tasks such as followups, for successful conversions. To track the sales funnel it offers various features so that you can prioritize potential clients. The next tool is marketing automation, which lets you optimize by automating marketing efforts such as customer segmentation, lead nurturing, and email marketing, so it enables you to make personalized and customized consumer journeys as per their interest and behaviors. This automation not only saves time but also boosts targeting and efficiency, as it can help you adjust the campaigns as per consumers’ interests.
Besides these, it lets you integrate with payment gateways and CMS for custom portals.
Pros of Ontraport
There are various email marketing solutions available in the market, but most of them are focused on one part of the funnel, in fact, this platform is a comprehensive CRM software, which is an asset for both the marketing and sales teams. The platform has robust customer support, to assist in case of any issue, and services are responsive and professional while handling the queries of the users, additionally, it has a resources section on the website, where you can explore the case studies, and learn about the features of the tool. The platform supports other marketing means like landing pages, forms, and SMS so that you can easily streamline workflows with automation features and generate maximum conversions.
The platform can generate detailed reports about the performance of the campaigns so that you can easily track metrics can figure out the insights for quick interpretations and optimization. The tool offers a great level of customization, responsiveness, and flexibility for campaigns and landing pages, it provides a wide array of professionally graded email, forms, and landing page templates. It also has a drag-and-drop feature on the dashboard so that you can configure it as per the requirements. It also provides tools for e-commerce management such as integration with payment gateways, listing and managing of products, and other necessities that are essential for the business. It uses dedicated IPs to send the emails so that the likelihood of emails landing in spam folders can be reduced and can boost the overall email deliverability. In supporting complex automation, it has a campaign builder that is flexible and provides a range of variables and parameters.
Pricing Plans offered by Ontraport
The platform offers a 14-day free trial, with a 30-day money-back guarantee, so that you can understand whether it is meeting your business requirements or not. So, its subscription model has four plans, the first one is Basic, which provides web forms and pages, a scalable platform for the growth, automation of emails and text, a custom mail server domain, file hosting, customizable CRM, mobile app, unlimited subdomains, detailed visitor tracking, chat and email support, automation logs and more. The second plan is the Plus plan, which gives all the benefits of the basic plan plus several other benefits such as video hosting, automated webhooks, removal of branding, self-scheduling, web page personalization, custom HTML on pages, online payments, management of subscription plans, free and paid trials, default users roles and permissions, and more.
The next plan is the Pro plan, which gives the benefits of the Plus plan plus more benefits such as split automation, deep funnel conversion tracking, transactional email, 1-on-1 email deliverability, Meta custom audience integration, lead scoring, lead source and conversion reporting, automatic UTM capture, Meta and Google ID tracking, multi-currency support, order bumps, launch support available, custom user roles and permissions and more. Now the last plan is the Enterprise plan which gives unlimited everything, enterprise-grade security, and scalability. It provides additional features such as custom contact and email limits, private IPs, field-level permissions, customizable navigation by role, increased API limits, quarterly account reviews, uptime SLA, and more.
Conclusion
As the platform offers a full suite of tools to automate marketing and sales efforts, to boost the productivity and efficiency of the campaigns, you can surely give it a try. It offers great flexibility and scalability by automating tasks regardless of the type and size of the business. By boosting customer engagement and streamlining operations, it empowers your business to stay ahead in the competitive market.