Today we are going to discuss an important factor that directly impacts your organic traffic growth and that is SEO tools. SEO or search engine optimization is a process made by marketers to rank web pages on various search engines, and the ranking of pages can be affected by various factors such as relevance of content with search query and page titles, uniqueness of content, user experience, ranking algorithms, and many more. So performing various tasks more efficiently and effectively there are various tools, that can help you to perform those tasks easily. So today, we are going to discuss 5 tools, which can help you in your SEO journey.
Moz Pro
Moz is the suite of tools for backlink analysis, keyword research, and on-page optimization, this tool is ideal for improving search engine ranking on SERPs. Site Auditing, Keyword Research, and Rank Tracking are the most prominent features of this platform. Its link explorer enables you to analyze your website’s and competitors’ backlinks profiles, with the help of a competitor analysis tool, you can easily compare keyword rankings, online visibility, and rank checker. You can get insights about ranking factors and improvement rooms easily through SERP analysis.
Ahrefs
Ahrefs is a popular SEO tool in the market for SEO marketers as it helps you to improve your website’s search engine ranking. It is a comprehensive tool that offers various tools like site explorer, keyword explorer, site audit, and content explorer. Its main tool is the largest backlink index, therefore it comes as a strong competitor for backlink analysis, keyword research, and competitive analysis. With the help of Keyword Explorer, you can build a content strategy with the help of various factors such as search volume, keyword difficulty, and SERP analysis. To analyze your website through this tool, you need to just enter your website’s URL in the tool interface, and you will get the report, now you know where the improvement is needed, and you can plan the strategy as per needs.
SEMrush
SEMrush is one of the most popular SEO tools, which offers a great range of features and functions of SEO and content marketing. With the help of this software, you can conduct SEO audits, keyword research, monitor backlinks, competitor analysis, optimize content, and many more. Affordable pricing is like the cherry on the cake in the case of SEMrush. Through a competitor analysis tool, you can keep an eye on competitors’ strategies, through traffic analytics you can easily know the main source of competitors’ web traffic, through keyword research tools you can get deep insights such as search volume, difficulty level, and trends which are significant components. You can also track trends and changes in SEO to get a dynamic view of the competitive landscape. Domain Overview enables you to get a gist of your competitors’ strategies.
Google Search Console
Google Search Console is a free tool to boost the visibility of websites on Google search results. With the help of this tool, you can understand how Google crawls and indexes the website, an area of improvement due to which your site is lacking in ranking on the result page. It also ensures your website’s security as you can easily identify any existing malware and phishing attacks. Additionally, you can analyze clicks, impressions, CTR, and position of site URL for various queries. You can submit and test sitemaps so that you can ensure the crawling of important pages. Additionally, you can analyze clicks, impressions, CTR, and position of site URL for various queries. You can submit and test sitemaps so that you can ensure the crawling of important pages and you can get insights and feedback on sitemap-related issues, Google also gives you insights and feedback on sitemap-related issues. Overall, it is a significant tool, which gives valuable insights to boost website performance and health in Google search.
Screaming Frog
Screaming Frog is a software you need to download on our desktop, it crawls various site’s links, images, scripts, and integration to let you know about the health of your website. With the free version of this tool, you can crawl up to 500 links. The crawling style of this tool is just like search engines’ bots crawls, following links available in HTML code, making requests for each resource so it can easily identify broken links and pages, find duplicate content, analyze titles and metadata, review robots.txt files and much more. It is an ideal tool for auditing various sites, which have various pages; manually checking is not possible. You can export the report so that you can use this report as the base for analysis through other tools.